effective communication is the backbone of successful international business operations. With over 1 billion registered users across more than 190 countries as of 2025, Viber stands out as a versatile messaging platform that transcends borders. Originally launched in 2010, Viber has evolved from a simple VoIP app into a robust ecosystem for global enterprises, offering free messaging, low-cost calls, and advanced business tools. But how can Viber be used for international business? This guide explores practical strategies, key features, and real-world applications to help companies streamline cross-border collaborations, enhance customer engagement, and drive revenue growth. Whether you’re managing a remote team in Asia or expanding sales into Europe, Viber’s cost-effective solutions can transform your global workflow.
Understanding Viber’s Role in the Global Business Landscape
Viber’s appeal for international business lies in its seamless integration of personal and professional communication. Unlike traditional email or video conferencing tools, Viber combines instant messaging, voice/video calls, and interactive features in one app, making it ideal for real-time interactions across time zones. According to recent data, Viber boasts 66.4 million monthly active users worldwide in 2025, with significant penetration in emerging markets like Eastern Europe, the Middle East, and Southeast Asia—regions often underserved by Western-dominated platforms.
For businesses, Viber for Business provides dedicated tools like verified accounts, chatbots, and broadcast messaging, enabling scalable outreach without the overhead of SMS fees. This is particularly valuable for small to medium-sized enterprises (SMEs) entering new markets, where building trust and maintaining low communication costs are paramount. In essence, Viber bridges cultural and geographical gaps, fostering relationships that fuel international expansion.
Key Features of Viber for Cross-Border Collaboration
Viber’s toolkit is designed for the nuances of global operations, from multilingual support to secure data handling. Here’s a breakdown of how these features empower international teams.
Multilingual Capabilities for Diverse Markets
One of Viber’s strongest suits is its extensive language support, covering over 50 languages including major business tongues like English, Spanish, Arabic, and Mandarin. This ensures that messages and interfaces resonate with local audiences, reducing misunderstandings in negotiations or customer support. For instance, if your team is coordinating with partners in Brazil or India, Viber’s automatic translation hints can facilitate smoother exchanges.
To optimize this, businesses often start by checking which languages does Viber support and adjusting settings accordingly. A quick guide on change language settings on Viber can help tailor the app to your target demographics, enhancing user adoption in non-English speaking regions.
Secure and Cost-Effective International Calls
Traditional international calling can eat into budgets, but Viber Out allows businesses to make high-quality VoIP calls to non-Viber users at rates as low as $0.01 per minute. This feature has captured over 30% of the global VoIP market by 2025, making it a go-to for sales calls, supplier negotiations, and client check-ins. End-to-end encryption across all communications adds a layer of security, crucial for sharing sensitive contracts or financial data.
Group calls supporting up to 20 participants further amplify its utility for virtual board meetings or crisis management across continents. Businesses in logistics, for example, use this to coordinate real-time updates on shipments from Shanghai to Los Angeles.
Interactive Business Messages and Chatbots
Viber for Business enables the creation of interactive messages with buttons, carousels, and rich media, turning passive chats into engagement hubs. Chatbots automate responses for FAQs, order tracking, or lead qualification, freeing human agents for high-value interactions. With over 48 million hourly interactions on the platform, these tools help maintain 24/7 availability—essential for global customer service.
Integration with CRMs like Salesforce or HubSpot allows seamless data syncing, ensuring every international lead is nurtured without silos.
Real-World Applications: Viber in Action for Global Trade
Theory is one thing; practice is another. Let’s examine how companies leverage Viber for tangible results in international business scenarios.
Enhancing Customer Engagement in E-Commerce
Retail giants like those in Southeast Asia use Viber to send personalized promotions via broadcast messages, reaching millions without spam filters. A European fashion brand, for instance, integrated Viber chatbots to handle post-purchase queries from Middle Eastern customers, reducing response times by 40% and boosting repeat sales. This approach not only cuts costs but also builds loyalty in fragmented markets.
In the travel sector, agencies deploy polls and surveys within Viber communities to gauge destination preferences, tailoring packages for international tourists. One case study highlights a Turkish tour operator that increased bookings by 25% through Viber’s clickable itineraries shared directly in group chats.
Streamlining Supply Chain Management
For manufacturers dealing with suppliers in multiple countries, Viber’s disappearing messages and file-sharing (up to 200MB) ensure confidential updates on inventory or delays. A U.S.-based electronics firm uses end-to-end encrypted channels to negotiate terms with Vietnamese factories, avoiding email trails that could expose IP.
During disruptions like the 2024 Red Sea shipping crisis, Viber’s video calls enabled quick pivots, with teams in Dubai and New York collaborating on rerouting strategies in under an hour.
Building Global Sales Teams
Remote sales forces rely on Viber’s communities—persistent group chats—for knowledge sharing. A software company with reps in India, Germany, and Brazil uses these to host weekly training sessions via screen sharing, fostering a unified culture despite cultural differences. The result? A 15% uptick in cross-selling opportunities, as insights from one market inform pitches in another.
These applications demonstrate Viber’s flexibility: it’s not just a chat app but a hub for using Viber for global customer outreach, scalable from startups to multinationals.
Advantages of Viber Over Traditional Tools for International Operations
Why choose Viber when options like WhatsApp or Zoom abound? Its edge lies in affordability and accessibility.
First, zero-cost messaging for Viber users worldwide slashes telecom bills, vital for cash-strapped exporters. Compared to SMS gateways, Viber Business Messages deliver 95% open rates at a fraction of the price.
Second, its super app evolution integrates payments, e-commerce links, and AR filters, creating immersive experiences. For global brands, this means shoppable chats that convert browsers to buyers instantly.
Third, robust analytics track engagement metrics like click-through rates, helping refine strategies for specific regions. In a landscape where 77% of Viber traffic comes from mobile devices, its lightweight design ensures reliability in low-bandwidth areas.
For deeper insights into Viber’s market position, check out Statista’s report on the most popular global mobile messenger apps, which underscores its growing relevance in 2025.
Navigating Common Challenges in Viber for Business Use
No tool is perfect, and Viber users occasionally face hurdles in international setups. Here’s how to address them.
Connectivity and Compatibility Issues
In regions with spotty internet, calls may lag. Solution: Enable Viber’s low-data mode or fallback to text. For device conflicts, a simple uninstall and reinstall Viber routine often resolves glitches, restoring sync across platforms.
Compliance with Global Regulations
Data privacy laws like GDPR or CCPA require careful handling. Viber’s EU-based servers and opt-in messaging comply natively, but businesses should audit integrations for leaks. Training teams on secure practices mitigates risks.
Adoption Barriers in New Markets
Convincing non-users to download Viber can be tough. Counter this with hybrid campaigns: Send fallback SMS via Viber’s RCS-like features to invite downloads, gradually building your audience.
Proactive troubleshooting keeps operations humming, turning potential pitfalls into strengths.
The Future of Viber in International Business
As we head deeper into 2025, Viber is pivoting toward AI-enhanced, conversational commerce. Expect zero-party data collection via interactive quizzes to personalize global marketing, with opt-in rates soaring due to transparent privacy controls.
Shoppable livestreams will dominate retail, allowing live demos with instant buys—perfect for fashion weeks in Milan reaching Asian viewers. Partnerships like Infobip’s expansions enable embedded transactions, streamlining B2B payments across currencies.
Sustainability trends favor Viber’s low-energy VoIP over frequent flights for meetings, aligning with ESG goals. For businesses eyeing Viber strategies for international expansion in 2025, these innovations promise a more inclusive, efficient global stage.
Empower Your International Business with Viber
In summary, Viber isn’t just a messaging app—it’s a strategic asset for international business, offering multilingual reach, secure calls, and interactive tools that drive engagement and efficiency. From e-commerce personalization to supply chain agility, its applications span industries, delivering measurable ROI through cost savings and deeper connections. As trends like AI and shoppable content accelerate, early adopters will gain a competitive edge in the global arena.
Ready to integrate Viber? Start small: Set up a business account, test chatbots with your team, and scale to customer outreach. For more on leveraging Viber for global team communication and sales growth, explore its ecosystem today. Your borderless success story begins with one message.