In today’s fast-paced digital marketing landscape, businesses are constantly seeking innovative ways to reach their target audiences directly and effectively. Viber, with over 1 billion registered users worldwide, has emerged as a powerful platform for sending promotional messages that drive engagement, boost conversions, and build brand loyalty. Unlike traditional SMS or email campaigns, Viber offers rich media support, instant delivery, and high open rates—often exceeding 90% within the first few minutes.
This comprehensive guide walks you through how to send promotional messages using Viber step by step, from setting up a business account to crafting compliant, high-converting campaigns. Whether you’re a small business owner, a marketing manager, or an e-commerce entrepreneur, mastering Viber promotions can give you a competitive edge in customer communication. We’ll cover setup processes, message types, best practices, real-world applications, common pitfalls, and emerging trends—all designed to help you launch successful promotional campaigns on Viber.
By the end of this article, you’ll have actionable insights to start sending promotional messages on Viber with confidence and measurable results.
Setting Up Your Viber Business Account
To send promotional messages on Viber, you need a Viber Business Account (formerly known as Viber Public Account or Business Messages). Here’s how to get started:
Step 1: Register with Viber for Business
- Visit the official Viber for Business portal.
- Click “Get Started” and sign in using your existing Viber account or create a new one.
- Choose between Viber Business Messages (for transactional and promotional messaging) or Viber Chatbots (for automated interactions).
- Submit your business details: company name, website, industry, and contact information.
- Wait for approval—typically within 1–3 business days.
Pro Tip: Use a dedicated phone number for your business account to maintain professionalism and avoid mixing personal and promotional conversations.
Step 2: Verify Your Business
Verification enhances credibility and unlocks higher sending limits. Provide:
- Business registration documents
- Website URL
- Proof of address
Once verified, your account displays a blue checkmark, increasing user trust when receiving your promotional messages.
Step 3: Integrate with a Messaging Provider (Optional but Recommended)
While you can send messages manually via the Viber Admin Panel, integrating with a Certified Viber Business Provider (like Twilio, MessageBird, or Infobip) enables automation, analytics, and bulk sending. These platforms simplify large-scale campaigns and provide detailed reporting.
Types of Promotional Messages You Can Send on Viber
Viber supports several message formats tailored for promotions:
| Message Type | Best Use Case | Features Supported |
|---|---|---|
| Text + Image | Flash sales, product highlights | Image, text, CTA button |
| Rich Media Card | New collection launches | Title, description, image, buttons |
| Carousel | Showcasing multiple products | Up to 10 cards with images & links |
| Video Message | Tutorials, testimonials, ads | Auto-play video with sound off |
| Interactive Button | Appointment booking, polls, surveys | “Call Now,” “Shop Now,” “Learn More” |
Step-by-Step: How to Send Promotional Messages on Viber
Now, let’s walk through the actual process of sending a promotional message.
Method 1: Using the Viber Admin Panel (Ideal for Small Campaigns)
- Log into the Viber Admin Panel at partners.viber.com.
- Navigate to “Broadcast” > “New Message”.
- Select your sender name (your verified business name).
- Choose your audience:
- Upload a CSV of opted-in phone numbers.
- Or select from your CRM integration.
- Design your message:
- Add text (up to 1,000 characters).
- Attach media (image or video).
- Insert CTA buttons linking to your website, app, or landing page.
- Preview the message on mobile view.
- Schedule or send immediately.
- Monitor delivery and engagement in the analytics dashboard.
Method 2: Using a Business Messaging Platform (For Scale)
Most enterprises use third-party platforms to manage Viber campaigns at scale. These tools offer:
- Template libraries
- Audience segmentation
- Automated triggers (e.g., birthday offers)
- Real-time analytics
Simply connect your Viber Business Account, upload your contact list, design your message, and launch.
For advanced automation strategies, explore advertise on Viber effectively.
Compliance and Best Practices for Viber Promotions
Compliance is non-negotiable. Violating policies leads to account suspension.
Key Compliance Rules
- Explicit Opt-In: Users must agree to receive promotional messages (e.g., via checkbox during signup).
- Easy Opt-Out: Include “STOP” or an unsubscribe link in every message.
- No Spam: Avoid excessive frequency (max 1–2 messages/week recommended).
- Transparent Sender ID: Clearly identify your brand.
Best Practices for Higher Engagement
- Personalize Messages: Use first names and past purchase data.
Example: “Hi Sarah, your favorite sneakers are 30% off—just for you!”
- Use Strong CTAs: Action-oriented buttons like “Claim Offer” outperform generic links.
- Time Messages Strategically: Send between 10 AM – 8 PM local time.
- A/B Test Creatives: Try different images, copy, and button text.
- Track Performance: Monitor open rates, click-through rates (CTR), and conversions.
Real-world success: A European fashion retailer reported a 42% CTR on Viber carousel promotions versus 12% on email.
Real-World Applications of Viber Promotional Messaging
E-Commerce: Flash Sales & Cart Recovery
Send time-sensitive discount codes with product images and “Buy Now” buttons. Pair with abandoned cart reminders for up to 15% recovery rate.
Hospitality: Event Reminders & Upsells
Promote last-minute hotel deals or restaurant specials. Learn more about timing in send event notifications via Viber.
Telecom & Finance: Service Alerts with Offers
Combine transactional alerts (e.g., bill due) with upsell promotions (e.g., upgrade plan for $5/month).
Retail Loyalty Programs
Reward VIP customers with exclusive early access via Viber—driving repeat purchases.
Common Issues and Troubleshooting
| Problem | Solution |
|---|---|
| Messages not delivered | Check number format (+country code), user blocking, or account status. |
| Low open rates | Improve subject line, add emojis, send during peak hours. |
| High opt-out rates | Reduce frequency, segment audience, ensure value in every message. |
| Media not displaying | Compress images (<1 MB), use supported formats (JPG, PNG, MP4). |
Latest Trends in Viber Marketing (2025)
- AI-Powered Personalization: Viber now supports dynamic content based on user behavior.
- Conversational Commerce: Combine promotions with chatbots for instant checkout within Viber.
- Zero-Rating Partnerships: In some regions, Viber traffic doesn’t count against data plans—boosting accessibility.
- Sustainability Messaging: Brands highlight eco-friendly practices in promotions, resonating with conscious consumers.
According to Rakuten Viber’s 2025 Business Report, 68% of users prefer receiving brand promotions via messaging apps over email or social media.
For deeper insights into global messaging compliance, refer to the GSMA’s Messaging as a Platform (MaaP) guidelines.
Sending promotional messages using Viber is a proven, high-ROI strategy when executed with care and creativity. From setting up your verified business account to designing rich media campaigns and ensuring compliance, every step contributes to building stronger customer relationships.
Start small: test a single promotional message to your most engaged segment. Measure results. Iterate. Over time, Viber can become your most effective direct marketing channel—delivering personalized offers instantly to users who want to hear from you.
Ready to launch your first Viber promotion? Follow the steps above, stay compliant, and watch your engagement soar.