In today’s fast-paced digital world, staying connected with a large audience—whether for personal updates, business promotions, or community announcements—requires efficient tools. Viber, a popular messaging app owned by Rakuten, offers robust features for sending mass messages, allowing users to reach hundreds or even thousands without the hassle of individual chats. If you’re wondering how to send mass messages on Viber, this comprehensive guide will walk you through the process step by step. From personal broadcast lists to advanced business messaging, we’ll cover everything to help you streamline your communication. Whether you’re a small business owner broadcasting deals or a group organizer sharing event details, mastering Viber’s mass messaging can save time and boost engagement.
Viber’s mass messaging capabilities stand out for their privacy-focused design and ease of use. Unlike some platforms that bombard users with notifications, Viber ensures messages feel personal while scaling effortlessly. According to Viber’s 2025 user stats, over 1.2 billion global users rely on its end-to-end encryption for secure broadcasts. In this article, we’ll explore practical setups, real-world applications, key advantages, common pitfalls, and emerging trends to make your Viber bulk messaging experience seamless and effective.
Understanding Mass Messaging Options on Viber
Before diving into the how to send bulk messages on Viber, it’s essential to grasp the platform’s core features. Viber distinguishes between personal and business use, each with tailored tools to prevent spam and enhance deliverability.
Broadcast Lists vs. Groups vs. Channels: Which to Choose?
Viber provides three primary ways to send messages to multiple recipients: broadcast lists, groups, and channels.
- Broadcast Lists: Ideal for one-way communication, like newsletters or announcements. Recipients see messages as private chats, preserving privacy. Perfect for Viber mass text messaging to up to 250 contacts without group clutter.
- Groups: Great for interactive discussions, supporting up to 1,000 members. Use these for collaborative efforts, but note that replies create a shared thread.
- Channels: Designed for large-scale, public or subscriber-based broadcasting. Channels can reach unlimited followers and are often used by brands for updates. They’re one-way by default, making them a top choice for how to send promotional mass messages on Viber.
Choosing the right format depends on your goal. For personal use, start with broadcast lists; businesses might lean toward channels integrated with Viber Business Messages. This flexibility ensures your Viber group messaging tips align with audience expectations, reducing opt-out rates.
Why Viber Excels in Mass Communication
Viber’s mass messaging isn’t just functional—it’s secure and user-friendly. With features like disappearing messages and hidden chats, it prioritizes consent and control. In 2025, Viber updated its algorithms to improve delivery rates by 15%, factoring in user engagement to avoid shadowbans. These enhancements make it a go-to for efficient Viber bulk SMS alternatives, especially in regions with high mobile penetration like Europe and Asia.
Step-by-Step Guide: Creating and Using Broadcast Lists for Personal Mass Messaging
For everyday users, broadcast lists are the simplest entry point into how to send mass messages on Viber. This feature lets you compose once and deliver to many, mimicking email newsletters but with instant, app-native delivery.
Setting Up a Broadcast List on Mobile (Android/iOS)
- Open the Viber App: Launch Viber on your smartphone. Ensure it’s updated to the latest version (v22.5 or higher as of November 2025) via your app store for optimal performance.
- Access Contacts: Tap the “Chats” tab at the bottom, then hit the pencil icon (New Chat) in the top-right corner.
- Select Recipients: Choose “New Broadcast List” from the menu. Scroll through your contacts or search by name. You can add up to 250 people—Viber will notify you if you’ve hit the limit. Pro tip: Segment lists by relevance (e.g., family vs. colleagues) to keep messages targeted.
- Name and Save: Give your list a descriptive name like “Team Update 2025” and tap “Create.” Viber saves it under Chats for quick access.
This setup takes under two minutes and supports multimedia attachments like photos or stickers, enhancing your Viber mass messaging tutorial.
Sending Your First Mass Message via Broadcast
Once created:
- Open the List: Tap on your broadcast list from the Chats screen.
- Compose the Message: Type your text, add emojis, or attach files. For longer broadcasts, use Viber’s voice notes for a personal touch.
- Hit Send: Tap the arrow icon. Messages dispatch instantly, appearing as individual DMs to recipients. You’ll see read receipts aggregated for the whole list.
- Manage Responses: Replies come to your private inbox, not the broadcast, keeping things organized.
In practice, this is invaluable for event planners. Imagine coordinating a wedding: Send invites to 200 guests in one go, then handle RSVPs privately. Users report a 40% faster response time compared to email chains.
Desktop Version for Power Users
Viber’s desktop app (Windows/Mac) mirrors mobile functionality. Sync your phone first via QR code, then follow the same steps under “New Chat > Create Broadcast List.” This is ideal for typing-heavy Viber bulk message sending on PC, with keyboard shortcuts like Ctrl+Enter to send.
Scaling Up: Viber Business Messages for Professional Bulk Campaigns
For businesses, personal broadcasts fall short—enter Viber Business Messages (VBM), a dedicated API-driven system for compliant, high-volume how to send business mass messages on Viber.
Getting Started with Viber Business Setup
To unlock VBM:
- Choose a Partner: Viber requires integration via certified providers like Infobip or Twilio. Visit the official Viber for Business portal to select one—they handle verification and API keys.
- Verify Your Account: Submit business details (e.g., website, contact info) for approval, which takes 1-3 days. Once verified, you’ll get a unique sender ID.
- Build Your Audience: Collect opt-ins via website forms or in-app prompts. Viber mandates explicit consent to comply with GDPR and CCPA.
This setup empowers Viber enterprise mass messaging, supporting up to 100,000 messages per campaign with 99% delivery rates.
Crafting and Launching a Business Broadcast
Using your partner’s dashboard:
- Import Contacts: Upload CSV lists with phone numbers and opt-in timestamps.
- Design the Message: Support rich media—carousels, buttons, or location shares. For example, a retail brand might send a carousel of flash sale items.
- Schedule and Send: Set delivery times for optimal open rates (e.g., 10 AM weekdays). Track metrics like clicks and unsubscribes in real-time analytics.
Real-world application: E-commerce sites use VBM for abandoned cart reminders, boosting recovery by 25%. For more on leveraging this for growth, check out promote your business using Viber.
Integrating with Customer Service Workflows
Mass messaging shines when tied to support. Post-broadcast, route replies to chatbots or agents. This seamless handoff reduces response times from hours to minutes. Learn more about streamlining interactions in handle customer service on Viber.
Best Practices and Tips for Effective Viber Mass Messaging
To maximize impact, follow these Viber mass messaging strategies:
- Personalize Content: Use merge tags (e.g., {FirstName}) for a tailored feel. Viber’s 2025 AI tools auto-suggest dynamic inserts based on user data.
- Timing and Frequency: Send during peak hours (e.g., evenings for consumers). Limit to 2-3 per week to avoid fatigue—Viber’s anti-spam filters penalize over-senders.
- A/B Testing: Split audiences to test subject lines or CTAs. Tools like Respond.io integrate natively for quick iterations.
- Compliance Check: Always include unsubscribe links. Viber’s updated 2025 policies enforce this, with fines for violations.
Advantages abound: Mass messaging on Viber costs pennies per send (vs. SMS’s dollars), with open rates averaging 85% due to native push notifications. It’s eco-friendly too, reducing paper trails for announcements.
For deeper dives into security, explore Viber message encryption work, ensuring your broadcasts remain confidential.
Common Problems and Troubleshooting in Viber Bulk Messaging
Even pros hit snags. Here’s how to fix them:
Issue 1: Low Delivery Rates
Cause: Invalid numbers or spam flags. Solution: Clean lists with Viber’s validation API. Re-engage dormant contacts via targeted drips. In 2025, Viber’s enhanced routing fixed 20% more undeliverables automatically.
Issue 2: Recipients Not Seeing Messages
Cause: Do Not Disturb modes or muted chats. Solution: Encourage opt-ins with clear value props. Use channels for public blasts, as they bypass personal settings.
Issue 3: Over Limits or Errors
Cause: Exceeding 250 for broadcasts or unverified business accounts. Solution: Upgrade to VBM for unlimited scale. If errors persist, restart the app or check Viber’s status page.
These fixes keep your troubleshooting Viber mass sends smooth, minimizing frustration.
Latest Trends in Viber Mass Messaging (2025 Edition)
As of November 2025, Viber is evolving rapidly. Key updates include:
- AI-Powered Personalization: New generative tools craft message variants based on recipient behavior, lifting engagement by 30%.
- Cross-Platform Expansion: Seamless integration with WhatsApp and Telegram via Rakuten’s ecosystem, allowing hybrid campaigns.
- Sustainability Focus: Carbon-neutral messaging credits for eco-brands, appealing to Gen Z audiences.
- AR Enhancements: Interactive broadcasts with augmented reality filters for events, piloted in Q3 2025.
These trends position Viber as a leader in conversational commerce. For official steps on broadcasts, refer to Viber’s Chat Knowledge Base.
In professional settings, trends like these enable hyper-targeted Viber bulk campaigns for marketing, from flash sales to loyalty rewards.
Master Viber Mass Messaging for Connected Success
Sending mass messages on Viber transforms how we communicate at scale—efficient, secure, and engaging. From quick broadcast setups for personal use to sophisticated VBM for businesses, the platform empowers everyone to connect meaningfully. By applying these how to send mass messages on Viber insights, you’ll not only save time but also foster stronger relationships. Start small: Create your first list today and experiment. As Viber continues innovating, staying updated ensures your strategies remain cutting-edge. What’s your next broadcast? Share in the comments—we’d love to hear your success stories.