In today’s fast-paced digital landscape, where consumers crave instant, personalized interactions, messaging apps have become indispensable for business promotion. Viber, with its robust ecosystem of over 1 billion registered users worldwide and approximately 260 million monthly active users, stands out as a powerful yet underutilized channel for marketers. Popular in regions like Eastern Europe, the Middle East, and Asia, Viber offers end-to-end encryption, rich media support, and business-specific tools that make it ideal for fostering genuine customer connections. If you’re wondering how to promote your business using Viber, this guide will walk you through proven strategies, from setup to advanced tactics, helping you drive engagement, boost sales, and build loyalty. Whether you’re a small e-commerce shop or a global brand, Viber’s features can transform your outreach into meaningful conversations.
Why Viber is a Game-Changer for Business Promotion
Viber isn’t just another chat app—it’s a multifaceted platform designed for seamless communication. Launched in 2010 and acquired by Rakuten in 2014, Viber has evolved into a “super app” that combines messaging, voice/video calls, and advertising solutions. For businesses, this means access to tools like Public Accounts, Communities, and Business Messages, which enable targeted promotions without the clutter of traditional email blasts.
The appeal lies in its user base: 70% penetration in Central and Eastern Europe (CEE) and high daily engagement rates, with users logging in 1.2 million times per minute. Unlike broader platforms like Facebook, Viber’s opt-in nature ensures higher open rates—up to 90% for business messages—making it perfect for Viber marketing strategies that prioritize privacy and relevance. In 2025, as consumers demand mobile-only experiences, Viber’s focus on zero-party data and AI-driven personalization positions it as a forward-thinking choice for sustainable growth.
Setting Up Your Viber Business Presence: The First Step
Before diving into promotion, establishing a solid foundation is key. Here’s how to get started with Viber business account setup in under 30 minutes.
Create a Public Account
Head to the Viber for Business portal (available at Viber for Business) and sign up using your existing Viber number or a new one dedicated to your brand. Verify your account via SMS, then customize your profile: Add a logo, bio, and contact details. Public Accounts act as your digital storefront, allowing up to 250,000 followers to subscribe for updates.
Verify and Optimize for Visibility
Verification badges build trust—apply through the dashboard by submitting business documents. Optimize by linking to your website and enabling categories (e.g., “Retail” or “Tech”) to appear in Viber’s search. Pro tip: Integrate QR codes on packaging or ads to drive subscriptions quickly.
Once set up, you’re ready to explore how to use Viber to promote your products, leveraging its native tools for organic reach.
Essential Strategies to Promote Your Business on Viber
Viber’s toolkit is diverse, blending organic and paid options. Below are battle-tested approaches to amplify your brand.
Build Thriving Communities for Organic Engagement
Viber Communities are group chats for up to 1 billion members, ideal for niche discussions. Start by creating one around your industry—e.g., a “Sustainable Fashion Tips” group for an apparel brand. Post polls, share user-generated content, and host AMAs to spark conversations.
To promote, invite subscribers from your Public Account and cross-promote on social media. A 2025 study by Infobip highlights that community-driven promotions see 40% higher retention rates. Use this for Viber promotion ideas like flash giveaways: Announce limited-time offers exclusively to members, driving urgency and FOMO.
Harness Broadcast Messages for Targeted Outreach
Broadcasts let you send one-to-many updates to opted-in followers, supporting rich media like images, videos, and carousels. Craft messages with clear CTAs, such as “Swipe to shop our new collection—20% off for 24 hours!”
Best practice: Segment audiences based on behavior (e.g., past purchasers) for personalization. Compliance is crucial—always include opt-out options to adhere to GDPR. This tactic excels in promoting business offers on Viber, with open rates dwarfing SMS (98% vs. 20%).
Leverage Viber Ads for Scalable Reach
For paid promotion, Viber’s Ads Manager is a small business-friendly powerhouse. Launch sponsored messages or display ads starting at $100, targeting by location, interests, or demographics. Formats include interactive carousels and full-screen stories, perfect for e-commerce visuals.
In 2025, AI-powered targeting refines audiences using zero-party data, minimizing waste. Case in point: A Rakuten Viber partnership campaign reached 5 million users across CEE, yielding a 15% conversion uplift. Integrate ads with your organic efforts for a hybrid Viber advertising strategy that scales effortlessly.
Deploy Chatbots for 24/7 Interaction
Automate responses with Viber’s chatbot builder, handling FAQs, order tracking, or lead capture. Tools like ManyChat integrate seamlessly, allowing flows like “Recommend products based on preferences.”
This not only promotes upsells (e.g., “Loved that dress? Check these accessories!”) but also enhances service. For deeper insights on how to handle customer service on Viber, explore this dedicated guide.
Real-World Applications: Success Stories and Tips
Theory meets practice in these applications. A retail brand used Viber Communities to launch a loyalty program, resulting in 25% repeat purchase growth within three months. They shared exclusive previews and ran polls for feedback, turning users into advocates.
In B2B, a software firm leveraged broadcast messages for webinar invites, achieving 35% attendance—triple email benchmarks. For visual brands, video content shines: Promote tutorials via clips, linking to e-shops.
Tailor to your niche—restaurants can send menu updates; travel agencies, flash deals. Always A/B test: Compare emoji usage in subject lines (e.g., 🔥 for urgency) to refine your Viber business promotion tactics.
The Advantages of Using Viber for Business Growth
Why prioritize Viber over competitors? Its encryption ensures data security, fostering trust in an era of breaches. Cost-effectiveness is another win: Organic tools are free, while paid ads offer ROI up to 5x.
Global yet localized, Viber supports 50+ languages and stickers for cultural resonance. Analytics dashboards track opens, clicks, and conversions, empowering data-driven decisions. Compared to WhatsApp’s business API fees, Viber’s session-based pricing is more accessible for SMEs.
Moreover, its integration with enterprise tools streamlines workflows. Learn more about use Viber for enterprise communication to scale team collaborations alongside marketing.
Overcoming Common Challenges in Viber Promotion
No platform is flawless. Here’s how to tackle hurdles.
Low Subscription Rates
Challenge: Users hesitate to follow brands. Solution: Offer incentives like a 10% discount code upon joining. Promote via in-app notifications and external channels.
Message Fatigue
Over-messaging leads to unsubscribes. Limit to 2-3 sends weekly, varying content types. Monitor engagement metrics to pause underperformers.
Technical Glitches
Integration issues with CRMs? Use Viber’s API docs or partners like 8×8 for troubleshooting. For multimedia hiccups, compress files under 10MB.
Compliance Pitfalls
Avoid fines by securing consent and honoring opt-outs. Tools like double-opt-in forms help.
Addressing these proactively ensures smooth Viber marketing campaigns.
Latest Trends Shaping Viber Promotion in 2025
As we hit mid-2025, Viber marketing evolves rapidly. AI integration tops the list: Predictive personalization crafts messages based on user history, boosting click-throughs by 30%, per Rakuten reports.
Privacy reigns supreme—zero-party data strategies let users share preferences voluntarily, aligning with regulations. Shoppable livestreams emerge as a hot trend: Host live demos where viewers buy via embedded links, blending entertainment and commerce.
Super app expansions incorporate payments and mini-apps, enabling end-to-end journeys. For retail, conversational commerce recovers abandoned carts with proactive nudges. Stay ahead by experimenting with these in your Viber business strategies 2025.
Enhance engagement further with use video calling on Viber, ideal for live product tours.
Elevate Your Brand with Viber Today
Promoting your business using Viber isn’t just about sending messages—it’s about creating conversations that convert. From community building to AI-enhanced ads, Viber equips you with tools to stand out in a crowded digital space. Start small: Set up your Public Account, test a broadcast, and track results. With consistent effort, you’ll unlock higher engagement, loyal customers, and measurable ROI.